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BUCKINGHAMSHIRE CULTURE BRAND IDENTITY

BRIEF
Deliver an identity and brand to celebrate the breadth of creativity and culture in Buckinghamshire.

SOLUTIONS

Research was carried out and found that Buckinghamshire’s symbol is a swan. This was the perfect logo to celebrate the culture, which fills the county. Culture is such a big element, so it was important that every aspect was represented. The main brand was therefore split into subsections: History, Education, Parks, Leisure, Events, and Arts, to ensure all elements of the word culture was implemented. The different sections received a colour that represents a part of
Buckinghamshire Culture. The slogan comes from the idea that no matter where
you go or what you do in Buckinghamshire you will be inspired.