BUCKINGHAMSHIRE CULTURE BRAND IDENTITY
Deliver an identity and brand to celebrate the breadth of creativity and culture in Buckinghamshire.
Research was carried out and found that Buckinghamshire’s symbol is a swan. This was the perfect logo to celebrate the culture, which fills the county. Culture is such a big element, so it was important that every aspect was represented. The main brand was therefore split into subsections: History, Education, Parks, Leisure, Events, and Arts, to ensure all elements of the word culture was implemented. The different sections received a colour that represents a part of
Buckinghamshire Culture. The slogan comes from the idea that no matter where
you go or what you do in Buckinghamshire you will be inspired.